9 phút trước: Taylor Swift, the queen of pop, shocked the world when she announced that she wanted Coco Gauff, a 21-year-old tennis star from the United States, to participate in the $50 million “Nike Smash Future” campaign to promote the new tennis line. Swift said: “Coco Gauff is a testament to the power of women – from being a little girl to conquering the big tournaments! But with all that controversy, she needs a hit to ‘shake it off’ like me!” Coco did not hesitate to give a shocking answer that made Taylor Swift very emotional and immediately sent her a special gift…

9 phút trước: Taylor Swift, the queen of pop, shocked the world when she announced that she wanted Coco Gauff, a 21-year-old tennis star from the United States, to participate in the $50 million “Nike Smash Future” campaign to promote the new tennis line. Swift said: “Coco Gauff is a testament to the power of women – from being a little girl to conquering the big tournaments! But with all that controversy, she needs a hit to ‘shake it off’ like me!” Coco did not hesitate to give a shocking answer that made Taylor Swift very emotional and immediately sent her a special gift…

Taylor Swift shocks the world by inviting Coco Gauff to join the $50 million “Nike Smash Future” campaign – and the tennis star’s response leaves her emotional

worlds of music and sports collided in a dazzling twist this morning when global pop icon Taylor Swift announced her wish for 21-year-old tennis sensation Coco Gauff to become the face of Nike’s new $50 million “Smash Future” campaign. The campaign, designed to celebrate a new era of women’s tennis apparel and empowerment, aims to merge fashion, athleticism, and cultural influence—and Swift’s endorsement instantly turned it into one of the most talked-about collaborations of the year.

During an exclusive interview on ABC, Swift surprised both fans and the media when she said, “Coco Gauff is a testament to the power of women—from being a little girl with big dreams to conquering the grandest stages of tennis. She reminds me of that fearless spirit every woman has inside her. But with all that controversy she’s faced recently, I think she needs a hit to ‘shake it off,’ just like I did.” The pop superstar’s remark referencing her famous song drew laughter from the audience but also sparked curiosity about what kind of “controversy” Swift was referring to

Reports suggest Swift was referencing the recent debates surrounding Gauff’s outspoken advocacy for gender equity and mental health in sports—topics that have made the young athlete both admired and criticized. Nonetheless, Swift’s comments were widely interpreted as supportive, and her invitation to join the high-profile Nike campaign was seen as a gesture of encouragement and solidarity.
Just hours after Swift’s announcement, Coco Gauff responded in a way that instantly melted hearts worldwide. Taking to social media, Gauff posted a heartfelt message addressed to Swift: “From listening to your songs before every match to now hearing my name from you—it feels unreal. I’ve learned from you that confidence isn’t arrogance, and that strength can be graceful. So, yes, I’d love to join the campaign—but only if you promise to teach me how to ‘shake it off’ in person.”

The post quickly went viral, amassing millions of likes and comments within minutes. Fans praised Gauff for her humility, humor, and grace under pressure. One fan wrote, “Two queens empowering each other—this is what the world needs right now.” Another commented, “Taylor found her match in Coco—talent, class, and power combined.”

But the story didn’t end there. According to insiders close to the pop star, Swift was moved to tears after reading Gauff’s message. Later that evening, she reportedly sent Gauff a special gift: a custom-made Nike tennis jacket embroidered with the words “Fearless Smash”—a nod to both Swift’s second album Fearless and Gauff’s fearless spirit on the court. Alongside the gift was a handwritten note from Swift that read, “Keep breaking records, keep inspiring hearts. The future is yours, Coco.”

Nike has yet to make an official statement, but sources within the company suggest that the “Smash Future” campaign is set to feature a powerful blend of music and sport, symbolizing how women continue to redefine excellence in every arena. If the collaboration moves forward, it will mark one of the most iconic cross-industry partnerships of 2025—a celebration of resilience, artistry, and female empowerment.

As fans eagerly await confirmation, one thing is clear: Taylor Swift and Coco Gauff have not just united pop culture and tennis—they’ve reignited a global conversation about the beauty of women lifting each other higher.