Kim Kardashian and Kanye West’s 12-year-old daughter North West is featured in the Kardashians star’s new holiday-inspired campaign for her shapewear company SKIMS.

Kim Kardashian’s Daughter North West Models for First Time in 5 Years in New SKIMS Campaign
Kim Kardashian and Kanye West’s 12-year-old daughter North West is featured in the Kardashians star’s new holiday-inspired campaign for her shapewear company SKIMS.

North West is cozying up for Christmas.

The 12-year-old partnered with mom Kim Kardashian’s shapewear company SKIMS to show off a festive new fall look that is sure to be on every wish list.

In pictures from the Cactus Plant Flea Market collaboration shared to Instagram Nov. 17, North sported a black zip-up hoodie that featured a cartoon of a gingerbread cookie emblazoned with the SKIMS logo, as well as a matching pair of sweatpants.

She also rocked her cyberpunk blue hair in long braids, which she twirled in one video. At the end of the ad, she said, “Everybody’s wearing SKIMS.”

For her part, Kim—also mom to Saint, 9, Chicago, 7, and Psalm, 5, with ex Kanye West—shared the pride she has in her daughter, who returned to a SKIMS campaign for the first time since 2020.

“Having North in this campaign makes it really special for me,” the 45-year-old shared in a press release. “She brings so much personality to the pieces.”

Indeed, North has followed in her mom’s footsteps and established her own path when it comes to fashion. And while the preteen has sometimes come under fire for her style choices—including a look she wore back in October involving fake tattoos and piercings—Kim has been vocal about supporting her daughter’s budding personality.

“She just loves what she loves,” the Kardashians star told Complex Style in September. “And it’s just really fun to see someone be so creative. And also know herself so much.”

Plus, Kim has spent time listening to North advocate for herself when it comes to exploring her own style.