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BREAKING NEWS: Just one day after BMW ended its deal with Coco Gauff, Mercedes-Benz delivered a stunning counterpunch with a record $90 million contract. But the powerful message behind this historic partnership is what really caught global attention. Read more:
🔥 BREAKING NEWS: After BMW’s surprise split with Coco Gauff, Mercedes-Benz signs record-breaking $90 million deal with the world’s No. 1! –
The sports and business world is in shock: Coco Gauff, current world No.1 in women’s tennis, has officially become the new global face of Mercedes-Benz through a record-breaking $90 million deal. The announcement comes barely 24 hours after BMW unexpectedly ended its partnership with Gauff ahead of the 2025 Laver Cup, turning the signing into a headline-grabbing clash between Germany’s automotive giants.
BMW stunned fans by announcing the termination of its sponsorship with Gauff just before the 2025 Laver Cup. While reasons remain undisclosed, the abrupt move left a major gap in the tennis sponsorship market.
Mercedes-Benz wasted no time filling the void, unveiling a blockbuster deal worth $90 million, making Gauff its new global brand ambassador.
A Powerful Message from the Mercedes CEO
During the signing ceremony, the Mercedes-Benz CEO shared a symbolic statement:
You just have to be ready to discover the diamond within yourself… and its value will shine on its own.”
The poetic message was widely interpreted as a nod to Coco Gauff — the “diamond” of women’s tennis whose brilliance continues to captivate the world.
Massive Global Impact
For Gauff: The deal solidifies her position not just as the world’s top player, but also as one of the most marketable athletes in global sports.
For Mercedes-Benz: The move is seen as a masterstroke against BMW, aligning the brand with youth, luxury, and speed through its new ambassador.
Social media erupted instantly:
Many praised Gauff as a “double winner” — excelling both on and off the court.
Others questioned whether frequent sponsor changes might affect her image of stability.
Hashtags like #GauffMercedes90M and #LuxuryBattle quickly trended worldwide.
The $90 million contract between Coco Gauff and Mercedes-Benz marks a new chapter in the global sports marketing race. From BMW’s shocking exit to Mercedes’ spectacular counterattack, this story goes far beyond sponsorship — it’s proof of Gauff’s unmatched star power on and off the court.
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