BREAST BELIEVE IT The secret bra stars like Sydney Sweeney, Maya Jama and Sofia Vergara swear by to make their boobs look incredible

SUPERMODEL Eva Herzigova stopped traffic with her Wonderbra ad campaign in 1994, but love for the push-up bra has taken a plunge.

These days women are looking for more lift and less squish when it comes to their lingerie — and Hollywood actresses are leading the way.

Sydney Sweeney stunned during the Cannes film festival in Cannes last yearCredit: Getty

Geri Halliwell flaunted the push-up look as she posed with Victoria Beckham at the Four Seasons Hotel in 1997 in IndonesiaCredit: Getty – Contributor

Last week Kate Winslet, 48, posed in a black lace balconette bra in a sexy photoshoot for glossy movie mag Variety — and she looked incredible.

A balcony or balconette bra has a low-cut, horizontal neckline that creates a square-like shape, but still gives the bust a rounded appearance.

The cups cover three quarters of the breast and typically have wide-set straps that come from the bottom of the bra, creating the key effect — lift.

Soozie Jenkinson, head of lingerie design at M&S says: “A balcony bra is designed with a more cutaway neck line and wider positioned straps which then lift and create a squarer silhouette than a plunge or full cup.”

A-listers including Nicola Peltz Beckham, Sydney Sweeney, and Sofia Vergara, are big fans of the style.

And according to Freemans, they’ve given its popularity a huge boost, driving up sales by 61 per cent this year.

M&S says that the Zinnia balcony bra from its Rosie Huntington-Whiteley collection is the best-selling style within its lingerie sub-brands.

Balconettes first emerg­ed in America in 1938, but didn’t become popular until the Fifties when they were embraced by busty screen sirens including Marilyn Monroe and Elizabeth Taylor.