Coco Gauff Eyes Serena Williams’ Place in Tennis as She Treads Unfamiliar Path With Iconic American Brand

While they may not have crossed paths on the tennis court, Coco Gauff and Serena Williams have come up against each other, albeit off the court. Gauff considers Williams as her idol and took inspiration from her to pursue tennis since childhood. Unfortunately, as Gauff was on the rise, Williams called an end to her career. Despite not facing each other on the court, the duo is locked in an unusual battle.

Recently, the American tennis legend launched her beauty brand, Wyn Beauty. It is another venture added to Williams’ list of growing businesses. Meanwhile, Gauff is also making waves in the beauty industry.

Hours ago, the American sensation took to social media to announce her new partnership. She shared a picture of beauty products via a story on her official Instagram handle and said, “So excited to partner with @carolsdaughter for my first ever beauty shoot! You can shop what was used on set to achieve this look on Amazon!”

It is a multiyear deal wherein Carol’s Daughter will be named the official hair sponsor of a professional tennis player, Coco Gauff. Not only will Gauff follow suit of her idol, Williams, but also uplift Black beauty for a new generation.