EXCLUSIVE: Jason Kelce says he and wife Kylie want to ‘scale back’ on sharing images of their kids

Jason Kelce has no qualms about getting personal in public, from admitting online he doesn’t wash his feet to going shirtless at a playoff football game.

The former Philadelphia Eagles center was even the subject of a documentary, “Kelce,” spotlighting his family life and his high-profile decision over whether or not to retire after the 2022-2023 football season.

But his level of exposure has only increased since brother Travis Kelce struck up with Taylor Swift, a relationship they went public with in September 2023.

Now, devoted fans of the singer have adopted an interest in the Kelce family, especially Jason, his wife, Kylie, and his mom, Donna.

With so many new eyes watching, Jason Kelce tells TODAY.com that he and his wife are changing the way they approach posting online about their family life.

“We were showing a lot of our kids early on on the show, not a lot, but a few clips. And Kylie and I have made a conscious effort that we want to scale back a little bit there,” he says.

Jason and Kylie share three daughters: Wyatt, 4, Elliotte, 3, and Bennett, 1, who was born just weeks after her dad and uncle’s 2023 Super Bowl matchup. (Famously in the words of Wyatt, “Uncle Travvy winned” that game.)

The family prides themselves on being “as authentic and open as possible,” Jason Kelce says. In “Kelce,” the softer side of the NFL star is on display, with scenes of the offensive lineman reading to his young daughters, playing with them through injuries and offering them comfort after his Super Bowl loss.

“I think there’s a point where you know, showing the kids is good. But there’s another point where you don’t want to do too much of that,” he says. “For us, we’ve come to the realization, let’s not put them out there that much at this young of an age.”

Promoting his partnership with charcoal company Kingsford, Jason caught up with TODAY.com about his family life after announcing his retirement from the NFL, the smash success of “New Heights” and what it’s like being a common thread between sports-following fathers and pop-culture-loving daughters.