NFL
“I WILL MAKE COCO GAUFF THE MOST SOUGHT-AFTER FEMALE TENNIS PLAYER IN THE WORLD WITHIN THE NEXT 4 YEARS” — Qatari billionaire Jassim spent hundreds of millions of dollars to acquire Coco Gauff, sending shockwaves through the entire tennis world, but 10 razor-sharp words from Coco left the oil tycoon completely speechless.
“I WILL MAKE COCO GAUFF THE MOST SOUGHT-AFTER FEMALE TENNIS PLAYER IN THE WORLD WITHIN THE NEXT 4 YEARS” — Qatari billionaire Jassim 005
In a move that has sent shockwaves rippling through the tennis world, Qatari billionaire Sheikh Jassim bin Hamad Al Thani—best known for his failed £5 billion attempt to acquire Manchester United—has reportedly poured hundreds of millions into an unprecedented “acquisition” of American tennis sensation Coco Gauff.
The 21-year-old Grand Slam champion, fresh off her second major title at the 2025 French Open, became the center of a dramatic saga when the oil magnate declared his ambition in no uncertain terms: “I WILL MAKE COCO GAUFF THE MOST SOUGHT-AFTER FEMALE TENNIS PLAYER IN THE WORLD WITHIN THE NEXT 4 YEARS.”
Sources close to the negotiations describe the deal as a hybrid of massive sponsorship, branding rights, and off-court development investments, far exceeding traditional endorsements.
Jassim, whose family ties to Qatar’s royal lineage and vast energy wealth have fueled global acquisitions from luxury real estate to European banks, reportedly committed an eye-watering sum—estimated in the high hundreds of millions—to elevate Gauff’s global profile.
The plan included exclusive partnerships with Qatari entities, high-profile media campaigns across the Middle East, and even infrastructure support for tennis development in the region, positioning Gauff as a bridge between Western sports stardom and Gulf investment
The tennis community reacted with stunned disbelief. Individual players in professional tennis are not “acquired” like club assets in football; they remain independent contractors under WTA rules.
Yet Jassim’s approach echoed the bold, chequebook diplomacy Qatar has employed in sports, from hosting the World Cup to sponsoring FC Barcelona and Paris Saint-Germain.
Yet Jassim’s approach echoed the bold, chequebook diplomacy Qatar has employed in sports, from hosting the World Cup to sponsoring FC Barcelona and Paris Saint-Germain.