NEWS
The George Clooney episode reportedly cost Jimmy Kimmel $500 million in brand deals.
In an unforeseen and financially devastating twist, late-night host Jimmy Kimmel is facing a major backlash that has reportedly cost his show and network an estimated $500 million in brand deals. The controversy stems from a recent episode featuring Hollywood superstar George Clooney, where an offhand comment spiraled into a public relations nightmare.
he episode, which aired last month, started off like any other. Clooney, known for his charm and wit, was promoting his latest film. However, during a segment of the show, a seemingly innocuous conversation took a turn that no one could have anticipated. Clooney made a joke that was widely interpreted as offensive and inappropriate, sparking immediate outrage on social media.
The comment, which some viewers found to be in poor taste, quickly went viral. Despite Kimmel’s attempts to steer the conversation back to safer ground, the damage was already done. Major sponsors and brand partners, wary of the potential fallout, began pulling their support from the show almost immediately
Among the first to withdraw was a major car manufacturer, followed by several high-profile consumer goods companies and tech firms. These brands cited the need to distance themselves from the controversy to protect their own reputations. As the exodus of sponsors continued, it became clear that the financial impact would be significant.