Travis Kelce’s Managers Reveals “Detailed Plans” to Contain the “Massive Uproar of Overexposure” from Taylor Swift and Travis Kelce’s Relationship.K

André and Aaron Eanes shared in a new interview that they had a game plan for handling the NFL star’s rising fame long before his relationship with the pop star.

“People say to me, ‘Man, it’s been a crazy year,’” Aaron told the New York Times in a profile published Tuesday. “When I say, ‘Actually, it’s not that crazy,’ people look at me funny. It’s because it’s easy when you have a plan. We’re executing that plan.”

André agreed with his twin brother and business partner, saying they have “positioned Travis to be world famous.”

Despite wild theories circulating on social media, André and Aaron insisted Kelce’s pandemonium-inducing romance with Swift was never a part of the plot.

The Kansas City Chiefs tight end’s newfound fan base of Swifties has allowed him to explore a whole new pool of opportunities, but the Eanes brothers want to make sure their client is not overexposed.

Aaron explained that the growing interest in Kelce, 34, has his team concerned about “oversaturation” and whether fans could “grow numb at the sight of him” with so much airtime.

Travis Kelce and Taylor Swift

Therefore, their focus for the next year “revolves around one word: curation. Fewer deals. Quality over quantity. Authenticity first,” the Times reported.

One strategy is going after endorsement deals with companies that traditionally do not partner with football players.

Kelce began promoting Pfizer and Experian “to build out [his] résumé as a stand-alone pitchman, rather than yet another interchangeable player in a commercial for one of the NFL’s partners, capitalizing on a foundation built by the league,” according to the newspaper.